§ 02 Why this vertical
Why chiropractic SEO is different
The local-SEO fundamentals are universal, but what actually wins new patients for a chiropractor is specific. The audit and the work both account for it:
- High-intent, now-or-never searches. "Chiropractor near me" and "back pain [city]" are booked-this-week intent. There's no long consideration cycle, whoever's in the map pack gets the call. Ranking matters more here than in almost any vertical.
- Dense local competition. Most towns have far more chiropractors than top-3 map slots. The ones ranking aren't the best clinicians, they're the ones who optimized their Google profile and collect reviews. That's a beatable bar.
- Reviews drive the choice. People in pain pick on trust and proximity. Review volume and recency are heavy ranking signals and the deciding factor once you're visible, and it's where most practices fall behind.
- Recurring-visit value. A new chiropractic patient is worth months of visits, so a single top-3 ranking compounds into real revenue. The math on local SEO works better here than for one-off-purchase businesses.
§ 03 Sample
What your audit looks like
Roughly a one-page report built on your real numbers and your three closest local competitors. Below is the format, yours will be specific to your numbers and the businesses competing with you for top-3 visibility.
Rank for "chiropractor"
#6
Where you're losing new patients
- Review volume: 31 reviews vs the top-3 average of 110+. For a now-or-never search, review count decides both ranking and the click.
- Local pack position: #6, outside the top three that capture the bulk of "chiropractor near me" calls in your area.
- Profile + posting gaps: services and weekly posts don't target "back pain", "sciatica", or "auto injury", the searches that bring new patients, not just brand lookups.
Three levers that would move the needle
- Review velocity system: a structured monthly ask plus a response on every review, closing the gap to the top-3 count.
- Intent-mapped profile + posts: services and weekly GBP posts targeting your highest-value conditions and treatments by name.
- Citation + NAP cleanup: consistent name/address/phone across the health directories Google cross-checks for trust.
§ 04 System
How this works
The recurring work agencies bill $2,500 to $5,000/mo for, review monitoring, weekly posts, rank tracking, citation cleanup, reporting, is mostly repetitive. Software does repetitive well; strategy still needs a human. Here's the split.
1
Week 1
Audit + setup
You take the 5-minute self-audit. I review it personally and reply within 24 hours. If we work together, week one maps your patient-intent keywords, baselines your reviews and citations, and sets your brand voice.
2
Daily, ongoing
Automated delivery
Review monitoring with drafted responses, GBP posts in your voice, rank tracking, competitor scans, citation building, all on schedule. Your tier sets the cadence.
3
Before publish + monthly
Human review + reporting
Nothing publishes without my review first. On the 1st you get a real report: rank changes, review delta, what moved, what's next.
§ 05 AEO + GEO
Built for how people search now
More and more, customers don't scroll, they ask Google's AI or an assistant for the best chiropractors near them and trust whatever it answers. That new layer has a name, AEO and GEO (Answer and Generative Engine Optimization), and it runs on the same signals as the map pack: your Google Business Profile, your reviews, and consistent business data. I tune for both, so you're the one that gets found and recommended, not just ranked.
Live rankings
See where you rank right now
I publish live Google Map Pack rankings for chiropractors across 100+ U.S. markets, who owns the top three spots, their ratings and review counts, and who's stuck below the fold. Find your city and see exactly where you stand today.
§ 06 Engagement
Plans & pricing
Flat monthly, month-to-month, no contracts. Same plans as everything else I do.
Starter
$1,000/mo
- Daily review monitoring + drafted responses
- 2× weekly GBP posts (Tues + Thurs)
- Monthly progress report (1st of month)
- One-time citation cleanup across 30-40 directory sites in your first 30 days
- Rank tracking on your top patient keywords + alerts
Start Starter, $1,000/mo →
Standard
$1,500/mo
- Everything in Starter
- 3× weekly GBP posts (Mon + Wed + Fri)
- Bi-weekly competitor scan with specific actions
- Quarterly keyword expansion (5 new condition long-tails every 90 days)
Start Standard, $1,500/mo →
Full retainer
$3,000/mo
- Everything in Standard
- 5× weekly GBP posts (every weekday)
- Weekly content briefs + 2 SEO blog posts/month (1,500-2,500 words)
- Bi-monthly reports (1st + 15th)
- Monthly 30-min strategy call
Talk to Jonathan →
Month-to-month. Cancel anytime. No setup fees.
§ 07 Answers
Chiropractic SEO FAQ
How fast will local SEO bring my practice new patients?
Most map-pack improvements show in 30 to 90 days. "Chiropractor near me" is high-intent, people looking to book now, so once you're in the top three, new-patient calls tend to follow quickly. Saturated towns take longer. Your free audit includes a realistic timeline.
Most of my patients come from referrals. Why do I need Google?
Even referred patients Google your name before they call, and "chiropractor near me" is how people in pain find a new practice today. If you're not in the map pack, those searches go to whoever is. Local SEO captures the demand referrals don't cover.
Five chiropractors in my town fight for the top spots. Can I still rank?
Usually yes. The ranking practices are rarely the best chiropractors, they're the ones who optimized their Google profile, collect reviews consistently, and post regularly. Most of your competitors aren't doing that. The audit shows which gaps are open.
I'm a solo chiropractor, not a group. Is this overkill?
No, solo and single-location practices are the best fit, because the whole game is one Google Business Profile ranking in one town. You don't need national SEO; you need to own your local map pack.
Do you only work with chiropractors?
No, the same playbook works for any local service business. But chiropractic is a vertical I work in often, so the audit understands new-patient intent and dense local competition. See the main page →
§ 08 Start here
Start with the audit
No call, no contract, no pitch. Tell me about your business and I'll send back exactly where you rank, your three biggest gaps, and a 60-day plan, usually within 24 hours.
