§ 02 Why this vertical
Why dental SEO is different
The local-SEO fundamentals are universal, but what actually brings a dental practice new patients is specific. The audit and the work both account for it:
- High-value, recurring patients. A new patient is worth years of cleanings, plus crowns, implants, and ortho. One top-3 ranking compounds into serious lifetime value, the math on local SEO is strong for dental.
- Treatment + emergency intent. "Dentist near me" is the floor. "Emergency dentist," "dental implants [city]," and "Invisalign near me" are higher-value searches most practices never map to their profile or site.
- Competing with corporate groups (DSOs). Aspen, Heartland, and local DSOs outspend you, but they run generic, cookie-cutter profiles. Independent practices win on reviews, responsiveness, and treatment-specific optimization.
- Reviews decide the click. Dentistry is high-trust. Review volume and recency drive both ranking and which practice the patient actually calls, and most offices are behind.
§ 03 Sample
What your audit looks like
Roughly a one-page report built on your real numbers and your three closest local competitors. Below is the format, yours will be specific to your numbers and the businesses competing with you for top-3 visibility.
Where you're losing new patients
- Review volume: 41 reviews vs the top-3 average of 160+. For a high-trust choice, review count drives both ranking and the call.
- Local pack position: #5, outside the top three that capture the bulk of "dentist near me" searches in your area.
- High-value keywords unmapped: implants, Invisalign, and emergency care aren't listed as services, so you're invisible for the searches worth the most.
Three levers that would move the needle
- Review velocity system: a structured post-visit ask plus a response on every review, closing the gap to the top-3 count.
- Treatment-mapped profile + posts: services and weekly GBP posts targeting implants, cosmetic, and emergency care by name.
- Citation + NAP cleanup: consistent name/address/phone across the health and dental directories Google cross-checks.
§ 04 System
How this works
The recurring work agencies bill $2,500 to $5,000/mo for, review monitoring, weekly posts, rank tracking, citation cleanup, reporting, is mostly repetitive. Software does repetitive well; strategy still needs a human. Here's the split.
1
Week 1
Audit + setup
You take the 5-minute self-audit. I review it personally and reply within 24 hours. If we work together, week one maps your patient-intent keywords, baselines your reviews and citations, and sets your brand voice.
2
Daily, ongoing
Automated delivery
Review monitoring with drafted responses, GBP posts in your voice, rank tracking, competitor scans, citation building, all on schedule. Your tier sets the cadence.
3
Before publish + monthly
Human review + reporting
Nothing publishes without my review first. On the 1st you get a real report: rank changes, review delta, what moved, what's next.
§ 05 AEO + GEO
Built for how people search now
More and more, customers don't scroll, they ask Google's AI or an assistant for the best dentists near them and trust whatever it answers. That new layer has a name, AEO and GEO (Answer and Generative Engine Optimization), and it runs on the same signals as the map pack: your Google Business Profile, your reviews, and consistent business data. I tune for both, so you're the one that gets found and recommended, not just ranked.
Live rankings
See where you rank right now
I publish live Google Map Pack rankings for dentists across 100+ U.S. markets, who owns the top three spots, their ratings and review counts, and who's stuck below the fold. Find your city and see exactly where you stand today.
§ 06 Engagement
Plans & pricing
Flat monthly, month-to-month, no contracts. Same plans as everything else I do.
Starter
$1,000/mo
- Daily review monitoring + drafted responses
- 2× weekly GBP posts (Tues + Thurs)
- Monthly progress report (1st of month)
- One-time citation cleanup across 30-40 directory sites in your first 30 days
- Rank tracking on your top patient keywords + alerts
Start Starter, $1,000/mo →
Standard
$1,500/mo
- Everything in Starter
- 3× weekly GBP posts (Mon + Wed + Fri)
- Bi-weekly competitor scan with specific actions
- Quarterly keyword expansion (5 new treatment long-tails every 90 days)
Start Standard, $1,500/mo →
Full retainer
$3,000/mo
- Everything in Standard
- 5× weekly GBP posts (every weekday)
- Weekly content briefs + 2 SEO blog posts/month (1,500-2,500 words)
- Bi-monthly reports (1st + 15th)
- Monthly 30-min strategy call
Talk to Jonathan →
Month-to-month. Cancel anytime. No setup fees.
§ 07 Answers
Dental SEO FAQ
How long until my practice ranks for "dentist near me"?
Most map-pack improvements show in 30 to 90 days, once your Google Business Profile categories, services, and review velocity line up with intent. Competitive metros take longer than suburban markets. Your free audit includes a realistic timeline.
We're already busy, do we even need more visibility?
Visibility isn't just more patients; it's the right patients, high-value treatments, filling a new hygienist's column, and replacing the natural attrition every practice has. Rankings also protect you against slow seasons and a new competitor opening nearby.
How do we compete with the big dental chains?
DSOs outspend you but run generic profiles and lean on ads. Independent practices win on review volume, fast responses, and mapping specific treatments to search, exactly where the audit finds the openings.
Is review collection compliant for a dental office?
Yes, done carefully. Review responses never disclose patient health information, they stay generic and warm. I draft every response for your approval before it posts, so you keep control of the compliance line.
Do you only work with dentists?
No, the same playbook works for any local service business. But dental is a vertical I work in often, so the audit understands patient lifetime value, treatment intent, and DSO competition. See the main page →
§ 08 Start here
Start with the audit
No call, no contract, no pitch. Tell me about your business and I'll send back exactly where you rank, your three biggest gaps, and a 60-day plan, usually within 24 hours.
