§ 02 Why this vertical
Why med spa SEO is its own game
The local-SEO fundamentals are the same everywhere, but what moves the needle for a med spa is specific. The audit and the work both account for it:
- Treatment-level intent. Patients rarely search "med spa." They search "botox," "lip filler," "morpheus8," "laser hair removal [city]." Your Google Business Profile services and your site need to map to those exact treatments, most med spas leave this blank.
- Reviews are the currency. Aesthetics is a trust purchase. Review volume and recency are among the heaviest local-pack signals, and your top competitors are usually winning on count, not quality. This is the single most closeable gap for most med spas.
- You're competing with bigger logos. Dermatology and plastic-surgery groups outrank you on brand, but they often neglect their Google profiles. That's the opening.
- Map pack > website. For "near me" treatment searches, the three-result map pack captures the majority of clicks before anyone scrolls to a website. Winning local means winning the pack first.
§ 03 Sample
What your audit looks like
Roughly a one-page report built on your real numbers and your three closest local competitors. Below is the format, yours will be specific to your numbers and the businesses competing with you for top-3 visibility.
Where you're losing high-intent searches
- Review volume: 23 reviews vs the top-3 average of 140+. In aesthetics, review count is the heaviest local-pack lever, and the biggest gap here.
- Treatment keywords unmapped: your profile lists "med spa" but not botox, filler, or laser as services, so you're invisible for the searches that actually book.
- Local pack position: #7, off the map pack entirely for your primary term, where ~70% of clicks happen.
Three levers that would move the needle
- Review velocity system: a structured monthly collection flow plus a response on every review, closing the gap to the top-3 count.
- Treatment-mapped profile + posts: services and weekly GBP posts targeting botox, filler, and your highest-margin treatments by name.
- Citation + NAP cleanup: consistent name/address/phone across the directories that aesthetics patients and Google both check.
§ 04 System
How this works
The recurring work agencies bill $2,500 to $5,000/mo for, review monitoring, weekly posts, rank tracking, citation cleanup, reporting, is mostly repetitive. Software does repetitive well; strategy still needs a human. Here's the split.
1
Week 1
Audit + setup
You take the 5-minute self-audit. I review it personally and reply within 24 hours. If we work together, week one maps your treatment keywords, baselines your reviews and citations, and sets your brand voice.
2
Daily, ongoing
Automated delivery
Review monitoring with drafted responses, GBP posts in your voice, rank tracking, competitor scans, citation building, all on schedule. Your tier sets the cadence.
3
Before publish + monthly
Human review + reporting
Nothing publishes without my review first, important for a med spa's compliance line. On the 1st you get a real report: rank changes, review delta, what moved, what's next.
§ 05 AEO + GEO
Built for how people search now
More and more, customers don't scroll, they ask Google's AI or an assistant for the best med spas near them and trust whatever it answers. That new layer has a name, AEO and GEO (Answer and Generative Engine Optimization), and it runs on the same signals as the map pack: your Google Business Profile, your reviews, and consistent business data. I tune for both, so you're the one that gets found and recommended, not just ranked.
Live rankings
See where you rank right now
I publish live Google Map Pack rankings for med spas across 100+ U.S. markets, who owns the top three spots, their ratings and review counts, and who's stuck below the fold. Find your city and see exactly where you stand today.
§ 06 Engagement
Plans & pricing
Flat monthly, month-to-month, no contracts. Same plans as everything else I do.
Starter
$1,000/mo
- Daily review monitoring + drafted responses
- 2× weekly GBP posts (Tues + Thurs)
- Monthly progress report (1st of month)
- One-time citation cleanup across 30-40 directory sites in your first 30 days
- Rank tracking on your top treatment keywords + alerts
Start Starter, $1,000/mo →
Standard
$1,500/mo
- Everything in Starter
- 3× weekly GBP posts (Mon + Wed + Fri)
- Bi-weekly competitor scan with specific actions
- Quarterly keyword expansion (5 new treatment long-tails every 90 days)
Start Standard, $1,500/mo →
Full retainer
$3,000/mo
- Everything in Standard
- 5× weekly GBP posts (every weekday)
- Weekly content briefs + 2 SEO blog posts/month (1,500-2,500 words)
- Bi-monthly reports (1st + 15th)
- Monthly 30-min strategy call
Talk to Jonathan →
Month-to-month. Cancel anytime. No setup fees.
§ 07 Answers
Med spa SEO FAQ
How long until my med spa ranks for treatment keywords like "botox near me"?
For most map-pack improvements: 30 to 90 days. Treatment-level keywords (botox, filler, laser, microneedling) move once your Google Business Profile categories, services, and review velocity line up with intent. High-competition metros take longer than suburban markets. You'll get a realistic timeline in your free audit.
We already get patients from Instagram. Do we need Google too?
Instagram builds demand; Google captures it. Someone who sees your work on Instagram still searches your name or "med spa near me" before booking, and if a competitor owns the map pack, that's who they call. The channels compound.
How do we compete with dermatology and plastic surgery groups?
Bigger groups often under-optimize their Google profiles and lean on brand. Med spas win locally by mapping services to specific treatment searches, posting consistently, and out-collecting reviews. The audit shows where the larger competitors are beatable in your area.
Is review collection and responding HIPAA-safe?
Yes, done carefully. Review responses never confirm treatments or disclose patient details, they stay generic and warm. I draft every response for your approval before anything posts, so you keep control of the compliance line.
Do you only work with med spas?
No, the same playbook works for any local service business. But med spas are a vertical I work in often, so the audit speaks the language of treatment searches, review velocity, and aesthetic-market competition. See the main page →
§ 08 Start here
Start with the audit
No call, no contract, no pitch. Tell me about your business and I'll send back exactly where you rank, your three biggest gaps, and a 60-day plan, usually within 24 hours.
