§ 02 Why this vertical
Why roofing SEO is different
The local-SEO fundamentals are universal, but what actually wins a roofing company high-ticket jobs is specific. The audit and the work both account for it:
- High-ticket, exclusive leads. A roof job runs thousands to tens of thousands. A map-pack ranking sends those searches straight to you, not shared three ways like an Angi or HomeAdvisor lead.
- Storm and seasonal surges. "Roof repair near me," "storm damage roof," and "roof leak" spike after weather. Ranking before the storm means you catch the surge instead of bidding for scraps.
- You're a service-area business. You rank by service area, not a storefront. Getting service areas and primary category right decides which towns you appear in.
- Reviews and trust on a big purchase. Homeowners vet roofers hard. Review volume, recency, and job photos move both ranking and the call.
§ 03 Sample
What your audit looks like
Roughly a one-page report built on your real numbers and your three closest local competitors. Below is the format, yours will be specific to your numbers and the businesses competing with you for top-3 visibility.
Where you're losing jobs
- Review volume: 45 reviews vs the top-3 average of 140+. On a big-ticket, high-trust purchase, review count drives both ranking and the call.
- Local pack position: #6, off the map pack for your primary service, where the highest-intent searches happen.
- Service areas + jobs unmapped: neighboring towns aren't configured and posts don't target replacement, storm, or metal-roof jobs, your most valuable work.
Three levers that would move the needle
- Review velocity system: a structured ask at job completion with photos, closing the gap to the top-3 count.
- Service-area + category setup: correct primary category, service areas, and posts targeting replacement and storm-damage jobs.
- Citation + NAP cleanup: consistent name/address/phone across home-service and roofing directories Google cross-checks.
§ 04 System
How this works
The recurring work agencies bill $2,500 to $5,000/mo for, review monitoring, weekly posts, rank tracking, citation cleanup, reporting, is mostly repetitive. Software does repetitive well; strategy still needs a human. Here's the split.
1
Week 1
Audit + setup
You take the 5-minute self-audit. I review it personally and reply within 24 hours. If we work together, week one maps your service keywords, baselines your reviews and citations, and sets your brand voice.
2
Daily, ongoing
Automated delivery
Review monitoring with drafted responses, GBP posts in your voice, rank tracking, competitor scans, citation building, all on schedule. Your tier sets the cadence.
3
Before publish + monthly
Human review + reporting
Nothing publishes without my review first. On the 1st you get a real report: rank changes, review delta, what moved, what's next.
§ 05 AEO + GEO
Built for how people search now
More and more, customers don't scroll, they ask Google's AI or an assistant for the best roofers near them and trust whatever it answers. That new layer has a name, AEO and GEO (Answer and Generative Engine Optimization), and it runs on the same signals as the map pack: your Google Business Profile, your reviews, and consistent business data. I tune for both, so you're the one that gets found and recommended, not just ranked.
Live rankings
See where you rank right now
I publish live Google Map Pack rankings for roofers across 100+ U.S. markets, who owns the top three spots, their ratings and review counts, and who's stuck below the fold. Find your city and see exactly where you stand today.
§ 06 Engagement
Plans & pricing
Flat monthly, month-to-month, no contracts. Same plans as everything else I do.
Starter
$1,000/mo
- Daily review monitoring + drafted responses
- 2× weekly GBP posts (Tues + Thurs)
- Monthly progress report (1st of month)
- One-time citation cleanup across 30-40 directory sites in your first 30 days
- Rank tracking on your top service keywords + alerts
Start Starter, $1,000/mo →
Standard
$1,500/mo
- Everything in Starter
- 3× weekly GBP posts (Mon + Wed + Fri)
- Bi-weekly competitor scan with specific actions
- Quarterly keyword expansion (5 new service long-tails every 90 days)
Start Standard, $1,500/mo →
Full retainer
$3,000/mo
- Everything in Standard
- 5× weekly GBP posts (every weekday)
- Weekly content briefs + 2 SEO blog posts/month (1,500-2,500 words)
- Bi-monthly reports (1st + 15th)
- Monthly 30-min strategy call
Talk to Jonathan →
Month-to-month. Cancel anytime. No setup fees.
§ 07 Answers
Roofing SEO FAQ
We buy leads from Angi/HomeAdvisor, why bother with SEO?
Those leads are shared with competitors and cost you on every one. Map-pack leads are exclusive and don't cost per click. Owning search means you stop renting leads and keep the margin on every job.
Demand spikes after storms, does SEO keep up?
Rankings compound, so you're already on top of the pack before the storm instead of bidding against everyone after it. We lean posts and keywords into storm and seasonal demand ahead of time.
We don't have a storefront, can we still rank?
Yes. You're a service-area business, and Google ranks you by the areas you serve. Configuring service areas and your primary category correctly is exactly what most roofers miss, and the first thing the audit checks.
How fast will I win high-ticket jobs?
Most map-pack improvements land in 30 to 90 days. The consideration cycle is longer than emergency trades, but visibility and reviews compound, and one won roof job pays for a lot of months.
Do you only work with roofers?
No, the same playbook works for any local service business. But roofing is a vertical I work in often, so the audit understands high-ticket intent, storm seasonality, and the lead-marketplace landscape. See the main page →
§ 08 Start here
Start with the audit
No call, no contract, no pitch. Tell me about your business and I'll send back exactly where you rank, your three biggest gaps, and a 60-day plan, usually within 24 hours.
